Sell Weekly FPL Visuals: How to Build a Subscription Asset Bundle for Fantasy Football Creators

Hook: Turn weekly FPL churn into predictable income — without being a full-time designer

If you design assets and hear the same requests every Friday — “Can you make a stat card for tonight’s game?” — you’re sitting on a repeatable product. FPL streamers, podcasters and bloggers need fresh, polished visuals every single week. Sell that rhythm as a subscription, and you convert one-off gigs into recurring revenue. This guide shows how to build, price and license a weekly stat-card and template bundle for Fantasy Premier League creators in 2026.

Why a subscription asset bundle works in 2026

Subscription media companies set the template: bundled value, predictable cadence, member benefits. In late 2025 and early 2026 we’ve seen creators from podcasts to niche newsletters scale rapidly on recurring models — for example, Goalhanger surpassed 250,000 paying subscribers by offering steady, exclusive value and community perks. That same logic applies to FPL-focused visuals.

“The average subscriber pays around £60 per year… benefits include ad-free content, early access and members-only communities.” — Press Gazette on Goalhanger (Jan 2026)

FPL creators need three things every week: accurate stats, timely team news and polished visuals. You can automate two of those and design the third into a productized pack. The result: a dependable weekly delivery that streamers and bloggers can plug into OBS, Canva, Twitter posts and newsletters.

What to include in a weekly subscription bundle

Think of the bundle as a toolkit for a busy creator. Each weekly drop should be plug-and-play.

• Stat-card templates — editable Figma/PSD files with layers for goals, assists, ownership %, price change, form, and fixture difficulty.
• Match-by-match mini cards — PNG/SVG sets sized for Instagram, Twitter/X and 16:9 stream overlays.
• Animated versions — After Effects + Lottie for short clips and stream stingers (30–10 sec).
• OBS/Twitch overlay packs — scene presets and alpha elements (.png/.webm) for quick scene swaps.
• Canva templates — for non-design creators who need one-click edits.
• Data CSV and JSON — weekly stats extract so creators can feed the numbers into automated graphics.
• Fonts & color palettes — web-safe and Google Fonts alternatives with usage instructions.
• Quick usage guide — 1–2 page PDFs or short video walkthroughs for installation and customization.

Optional add-ons that increase ARPU

• Custom-branded templates for influencers or smaller networks.
• Early-access bundles (extra cards for Friday previews).
• API hooks and Zapier/Make templates to automate pushing stats into templates.
• Commercial licenses for agencies and brands.

Productization: How to standardize weekly production

Standardize everything so the weekly delivery is mostly assembly, not re-creation.

1. Create master templates: Build a core set of 4–6 modular templates that can host weekly data. Use symbols/components in Figma or smart objects in PSD for fast swaps.
2. Design flexible modules: Make small cards reusable — a “player card” component, a “fixture block” component, an “insight ribbon.”
3. Automate data pulls: Hook into public FPL data sources or licensed sports APIs. In 2026 there are more commercial match-data APIs targeting creators; choose one with clear commercial terms.
4. Use scripts & batch exports: Write scripts to populate templates from CSV/JSON and export PNG/SVG/WEBM automatically. Tools: Figma Plugins, Adobe ExtendScript, After Effects Expressions + Bodymovin for Lottie.
5. Quality check checklist: Spell-check, correct fixtures, check player names and logos (see legal below), and export in required sizes.
6. Deliver via subscription platform: Use Gumroad, Paddle, SendOwl, or build a Shopify/Memberful + cloud storage flow for gated weekly drops.

Licensing & legal: what you must get right

Licensing is where many creators stumble. There are three legal areas to plan for: data rights, intellectual property (logos/photographs), and licensing your work to customers.

1. Data rights and APIs

FPL stats themselves — raw numbers — are generally usable, but be careful with commercial redistribution. Many sports data APIs now require commercial licenses for repeated, public redistribution. Two practical rules:

• Use a commercial API if you plan to include raw data files in your pack or automate pushes publicly. Confirm the API terms allow redistribution to your subscribers.
• If you rely on community FPL endpoints, add a disclaimer and avoid claiming the data is “official” to reduce legal risk.

2. Trademarks and player images

Club crests, PREMIER LEAGUE marks, and official player photographs often have trademark or image-right restrictions. In practice:

• Avoid using official crests without a license. Use neutral icons, stylized club color blocks, or licensed icon sets.
• Player headshots: unless you license images from a photo agency or the club, use stylized silhouettes or AI-generated likenesses that don’t infringe image rights (be cautious with AI — follow the platform’s and local laws on likeness). When in doubt, link to official sources or recommend your client supplies images.

3. Licensing your product to customers

Ship your product with a clear, simple license file. Offer tiered licenses:

• Personal license — single creator, no resale, small fee or included at low tier.
• Creator/commercial license — allows use in monetized streams, sponsorship integrations, and YouTube videos; priced higher.
• Agency/enterprise license — includes sublicensing and multi-user seat access.
• White-label license — for networks or publishers wanting to rebrand templates entirely.

Include a clear Acceptable Use section and an FAQ about trademarks and image usage. Offer an add-on “Legal-safe” pack where you swap in licensed logos and photos for an extra fee.

Pricing models and revenue math

Subscription pricing should reflect cadence, exclusivity and support. Here are practical pricing and packaging models you can test in 2026:

Starter (Indie creators)

• Price: £4–6 / month or £40–50 / year
• Includes: weekly stat-card pack, Canva templates, basic license for streaming/YouTube

Pro (Full-time creators)

• Price: £12–18 / month or £120–150 / year
• Includes: animated cards, OBS overlays, commercial license, Discord support

Agency / White-label

• Price: custom retainer (from £500/month+) or one-off setup fee + monthly maintenance
• Includes: custom branding, priority delivery, dedicated data feed

Revenue example: 1,000 Starter subscribers at £5/month = £60k/year. If you convert 10% to Pro (£15/month) and 1% to agency deals, your ARR scales quickly. Use the subscriber-frequency math the same way Goalhanger did — subscription volume + high lifetime value = sustainable income.

Distribution: where to sell and how to set up delivery

Choose channels that match buyer intent. FPL creators are both tech-savvy and time-pressed.

Best platforms for subscription assets

• Gumroad / Paddle / Sellfy — quick to set up, handle payments, and deliver gated monthly drops.
• Shopify + ReCharge / Memberful — best if you want brand storefront + subscriptions and funnels.
• Patreon / Buy Me a Coffee / Ko-fi — community-first, easier for smaller creators; combine with digital downloads.
• Marketplaces — Creative Market, Envato, ArtStation for one-off packs; advertise subscription with samples.

Automating weekly drops

1. Prepare the bundle files on a private cloud (S3 or Dropbox Business).
2. Use a scheduler (Gumroad has scheduled releases; Shopify + ReCharge can trigger fulfillment webhooks).
3. Use Zapier/Make to email subscribers, post a members-only link to Discord and publish a “what’s in this week’s pack” preview on Twitter/X and Mastodon.

Marketing: acquiring FPL creators as paying subscribers

Acquisition mixes that work in 2026 emphasize community, partnerships and frictionless trials.

Top tactics

• Weekly preview lead magnet — publish a free Friday mini-pack clipped from your paid bundle. Use it to collect emails.
• Partner with tastemakers — co-create a pack with a mid-tier FPL streamer and give them an affiliate code. Influencer discounts convert very well.
• Content SEO — write weekly “gameweek visuals” posts that load your assets into context (optimize for “FPL assets”, “stat card templates” etc.).
• Discord + Telegram communities — host a free channel for users and a paid channel for subscribers (Q&As, template requests).
• Short-form video — show “before/after” edits in 15–45s clips on TikTok/Instagram Reels demonstrating time saved.
• Free trials and discounts — give a 7-day free trial or first-month discount to reduce friction. Offer annual pricing with two months free to increase LTV.

Retention tactics to lower churn

• Exclusive monthly insights or a short scouting report tied to visuals.
• Community-driven feature requests — let subscribers vote on next templates.
• Regular live demos and “how to” sessions before big Gameweeks.
• Bring back churned users with targeted win-back emails offering customized mini-packs.

Monetization beyond subscriptions

Subscriptions should be your core, but diversify to increase revenue per user.

• One-off special packs — for Rivalry weeks, Cup finals, or big internationals.
• Commissioned design services — offer fast-turn custom branding and overlays at a premium.
• Affiliate & sponsorship placements — introduce sponsor-ready cards that creators can plug in (split revenue or charge placement fees).
• White-label partnerships — license your template engine to media sites or podcasts for a recurring fee.
• Merch & print — print-ready assets for matchday posters or player-card print bundles through POD partners.

Technology and tooling checklist

Keep your stack efficient. This is a minimum tech checklist to run a weekly subscription efficiently in 2026:

• Design: Figma + Adobe Suite (After Effects) for master files.
• Automation: Figma Plugins, AE scripts, Bodymovin for Lottie.
• Data: Choose a commercial sports data API with redistributable terms or a licensed feed.
• Distribution: Gumroad/Paddle or Shopify + Memberful.
• Community: Discord + MailerLite/ConvertKit for email sequences.
• Billing: Stripe via your storefront provider and Paddle where VAT handling is needed for EU/UK.

Case study: How a one-person studio scaled to 1,200 subs

Hypothetical but realistic example based on patterns we’ve seen in 2025–26:

1. Month 0: Built 6 master templates and a one-page legal license. Launched with a 14-day free trial and a Friday preview pack.
2. Month 1–3: Grew to 200 trial users via cross-promos with two mid-tier FPL streamers. Converted 30% of trials to Starter subscribers.
3. Month 4–9: Introduced Pro tier with animated cards and OBS overlays. Signed two agency customers for white-label packs. Implemented an automated data feed.
4. Month 10–12: Reached 1,200 subscribers (mix of Starter/Pro/Agency). ARR exceeded six figures. Churn reduced through Discord engagement and weekly AMA sessions.

Key takeaways: start lightweight, automate data and exports early, and invest in a small community to drive retention.

Common pitfalls and how to avoid them

• Pitfall: Using official crests and images without clearance. Fix: Use neutral icons or sell an add-on licensed image pack.
• Pitfall: Dependence on a free data endpoint that changes terms. Fix: Budget for a commercial API or cache historic data.
• Pitfall: Over-customizing each week. Fix: Make modular templates and limit custom work to paid add-ons.
• Pitfall: No clear license — customers assume rights to resale. Fix: Ship a readable license and short explainer video.

Future trends to watch in 2026–2027

Plan for these trends that will affect FPL asset creators:

• Subscriptions as central — creators will keep preferring subscription models for predictable bills; lean into member benefits and community.
• More commercial sports APIs — expect more creator-friendly feeds with granular licensing tiers.
• AI-assisted asset generation — use AI to speed minor variants, but keep human review to avoid likeness issues.
• Cross-platform interoperability — formats like Lottie and modular SVGs will make assets usable across TikTok, Twitch and newsletters.
• Micro-sponsorship models — creators may use your assets to deliver sponsor overlays. Create sponsor-ready slots and revenue-share options.

Quick launch checklist (actionable)

1. Create 4 master templates (Figma + PSD).
2. Build a one-page license and FAQ.
3. Choose distribution (Gumroad or Shopify + Memberful).
4. Integrate an API with commercial terms and build a CSV export flow.
5. Produce a Friday preview free pack and set up an email capture funnel.
6. Contact 5 mid-tier FPL streamers for affiliate trials.
7. Set pricing: Starter £5/mo, Pro £15/mo, Agency custom.
8. Schedule weekly production automation and quality checklist.

Final notes: model like a subscription media company

Subscription media companies that scaled in 2025–26 did three things well: they delivered predictable, exclusive value; they bundled community with product; and they diversified revenue streams. Apply the same framework to your FPL asset business: productize weekly effort, protect your IP and data, and build subscriber-first perks that reduce churn.

Call to action

Ready to package your weekly work into a subscription that pays? Start with the Quick Launch Checklist above. If you'd like a ready-made license template, a tech-stack blueprint or a 30‑minute strategy review tailored to your audience, join our creators’ mailing list for a free resource pack and a sample Friday preview you can send to prospects.

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